You may have noticed that house hunting has become a lot prettier these days? Since we had the unique idea to put artist designed boards outside the properties we were marketing, it seems that many local agents have made the decision to do the same. For residents and vendors alike this is a good move. Gone are the days where our towns are awash with shouty boards marketing the estate agents first, and the properties second, with agents now shifting to a softer lifestyle type board instead.
In the last year Saxon Shore has become Faversham’s leading estate agent in every sense of the word. Not only did we sell more houses than anyone else, we have clearly made agents question how they market themselves and their properties. Agents may have changed their boards, but that’s not all, they have adopted many of our marketing techniques, including using social media, website content, sponsoring local events, even using some of our language in their promotional material.
We’ve had people ask if we are annoyed or threatened by this? The answer is simple, no, it doesn’t. Imitation is the sincerest form of flattery as they say. We also know that a new board will not bring the success we enjoyed, as this didn’t come from a pretty board, it came from hard graft. We will continue to come up with new and innovative marketing ideas and lead the way. Our competitors are welcome to adopt them as their own. The one thing that they cannot replicate is what our success is based on… it’s who we are and what we stand for. A local family business, that is passionate about Faversham. A local business that works very much in the community it serves. An estate agent that drives sales and provides everyone, client or not, with an outstanding customer service experience.
We will be unveiling our latest board shortly, we will be selling prints of the new design over the summer in order to raise money for our three Saxon Shore Charities; The Faversham Creek Trust, Faversham Community Christmas Lights and bereavement charity, Holding on, Letting Go, so our local area is about to become even more beautiful.
If you, or anyone you know is thinking of selling their home, ask just one question, would you rather use an estate agent that has lead the way in estate agency since it began in 2017, or will you use one that is just content to follow the pack?
We will leave you with our version of Bob Dylan’s “The Times They Are A-Changin” as we couldn’t resist
Come gather estate agents
Throughout the land
I will show you a board
That you must understand
Will gather more buyers
And create more demand
For the signs
they are A-changin’
Hopefully Bob will appreciate it 🙂
For a free no obligation, market appraisal call us on 01795 533577