Its the end of an era, one of the two local papers, the Faversham Times, is to cease printing.
It hardly seems two minutes ago that the two local “rags” (the Times & the News) were in friendly competition reporting on Faversham’s local news. Both had shops in West Street whilst we were growing up, where you could pop in to talk to a journalist about a potential story. Or, if you were lucky enough to have your photo in that week’s edition, the actual black and white photographs would be displayed in the shop windows, just waiting for a proud parent to pop in and buy a copy.
Despite much of my working (and personal) life being based online, I much prefer the printed word. I have hundreds of reference books that I will refer too long before I resort to Google.
That said, newspapers and magazines are having a very tough time competing with online publications and shrinking advertising revenues.
With this in mind, it does beg the question for Estate Agents, does anyone actually look at the property pages in the local press? And, if over 80% of house searches begin online what is the point of advertising in the printed press?
A Successful Marketing Strategy
It doesn’t matter what you are selling, having a strong, varied and effective marketing strategy is key to getting your product in front of as many people as possible which, will then convert to sales. Print should always be included in any marketing strategy.
Saxon Shore has placed a lot of importance with being online, in our social media presence and our highly optimised website. This is because traditionally estate agents haven’t had a strong online presence away from the major property portals and are missing potential customers.
But marketing is so much more than online. A good estate agent will use a number of marketing tools, from Sold boards to leaflets, to printed brochures to newspapers and magazines. Each marketing campaign appeals to different people and has its place in a strong and co-ordinated marketing strategy.
So for us it is a very sad day to see several local papers including the Faversham Times close, we have had a working relationship with this paper spanning two decades.